When you speak the words “Kraft Singles,” the world knows you’re not talking about a bunch of speed-dating quilters. You’re talking about those iconic cellophaned cheese squares that many of us grew up with in our lunch boxes and grilled-cheese sandwiches.
Not much has changed with Kraft Singles in the 62 years of their existence. But there’s a lot more going on with the brand, including new Kraft Fresh Take, a refrigerated mixture of real cheese and spiced bread crumbs to help busy parents make quick delicious meals for their kids. And they’re going to tell us all about it as a Presenting Sponsor at Dad 2.013!
We’re excited and grateful about Kraft Cheese’s involvement with the Dad 2.0 Summit as such a high level, because they’re investing their support with us and trying to treat dads like parents. Which we like.