As the sun rises on a new week, we hope you and your kids had a joyous and safe Halloween. We also want to give this dad his due as creator of Baby Costume of the Year.
Now that we’ve packed our prodigious plastic pumpkins, it’s time to grow that Movember mustache and help raise money for research into improving men’s health, and to help eradicate testicular and prostate cancers. Thanks to the 60 members of the Dads/Bloggers team, and a special shout-out to those who went the extra mile and cleared the runway for the month! Even though we’ve officially started, it’s never too late to join us and/or lend us your support!
And now, the biggest news:
When we first signed on to be in San Francisco for Dad 2.015, one of our first thoughts was: We have to get a vehicle sponsor. From the iconic chase scene in Bullitt, to cruising along the most crooked street in the world, to the curbside parking that seemingly defies physics, San Francisco was made to showcase what a car can do.
That’s why we’re especially glad to announce that our first Presenting Sponsor of the 2015 Dad 2.0 Summit is Kia Motors America!
We love having Kia on board with us, and not just because we know that, from personal experience, that their cars are versatile, economical, and slick. Judging from Kia’s rise to prominence as a global brand (which has increased in value fivefold since 2007), its strategy is smart. The company has been working with lifestyle bloggers for years, and their team is joining us in San Francisco because they recognize the incredible influence dads represent when it comes to considering a new-vehicle purchase. And as they expand their ambassador base by sponsoring Dad 2.0, Kia wants to strengthen its relationship with dad bloggers and include their personal narratives of family life. They know that putting us behind the wheel is a great way to stay ahead of the curve.
Kia has grown from an upstart value-focused automotive brand just 20 years ago to one that offers a full lineup of beautifully designed vehicles. including the new 2016 Sorento CUV, the all-new 2015 Sedona multi-purpose vehicle, the Soul urban passenger vehicle, and the Optima Hybrid, all of which will be on display at the Westin. You’ll get an opportunity to drive Kia’s latest and greatest in one of America’s greatest cities when you join us in February.
Welcome aboard, Kia!