A key to sponsor interaction at Dad 2.015: Use hashtags!

dad2summitAnnouncements, Sponsor, Uncategorized

Now that we’ve announced almost all of our sponsors (stay tuned for the last round coming up later this week), we’re psyched to see so many attendees  already sharing your excitement and gratitude. This is a great thing. We feel the energy, and we love it!

If you’re looking to give our sponsors some social media love, it’s important to use the dedicated hashtag that each sponsor has set up for Dad 2.015. Hashtags measure engagement, hashtags identify you as a supporter, and hashtags make the social media world go round. Here’s a list of all of them, up to the minute with all the sponsors we’ve announced:

Dad 2.0 Summit #dad2summit @dad2summit
Dove Men+Care #RealStrength @dovemencare
Arctic Cove #coolestDad @ArcticCove
Best Buy #BESTDAD @BestBuy
Blurb N/A @BlurbBooks
Embassy Suites #ESDadHacks @EmbassySuites
Hasbro #TransformersRID #Nerf @HasbroNews
Hot Wheels #HotWheelsDads @Hot_Wheels
Kia Motors #KiaDad @kia
Kidde Fire Safety #RemoteLyncDad @kiddesafety
KIND Healthy Snacks #GrabHungerByTheNuts @KINDSnacks
Lee® Jeans #LeeModernDad @LeeJeans
NETGEAR #LifeConnected @wififamily
PicMonkey #PicMonkeyDad2 @PicMonkeyapp
RYOBI Power Tools #DadsRockRYOBI @RYOBIPowerTools
ScholarShare #CA529Plan @ScholarShare529
SmartyPants Vitamins #SmartyDad @SmartyHealth
STŌK Grills #STOKRevolution @STOKGrills
TreeTop #TreeTopPlaybook @treetopinc
Esquire magazine #Esquiremag @Esquiremag
Esquire Network #ESQTV @ESQTV


Last year, the #dad2summit hashtag garnered 82 million impressions and briefly out-trended #SuperBowl on Super Bowl Weekend. This year, we’re going to blow that record away.

Hashtags! Use them early! Use them often! If you learn to love the # symbol, it will love us all back!