Title Sponsor

Dove Men+Care is the first range of products from Dove developed specially for men. Manufactured by Unilever, it is the #1 recommended body wash by dermatologists. Launched in 2010, the Dove Men+Care portfolio includes bars, body washes, face care, anti-perspirant/deodorants, and hair care. Dove Men+Care is available nationwide in food, drug, and mass outlet stores.

Presenting Sponsor

Headquartered in Irvine, California, Kia Motors America is the marketing and distribution arm of Kia Motors Corporation based in Seoul, South Korea. Recognized as one of the 100 Best Global Brands and 50 Best Global Green Brands by Interbrand, Kia proudly serves as the “Official Automotive Partner” of the NBA and LPGA and offers a complete range of vehicles sold through a network of nearly 800 dealers in the U.S., including cars and crossovers built at North American manufacturing plants in West Point, Georgia and the municipality of Pesqueria in the state of Nuevo Leon, Mexico.

Official Sponsors

Best Buy® is the go-to destination for tech lovers. We make it easy for you to discover and enjoy the latest and greatest tech available. From appliances to entertainment, computers to mobile, Best Buy offers the tech you want now. And we make enjoying it easy with expert advice from Blue Shirts and dependable support from Geek Squad® Agents. Go to BestBuy.com for more information or follow us @BestBuy.

Founded in 2004, Facebook’s mission is to give people the power to share and make the world more open and connected. People use Facebook to stay connected with friends and family, to discover what’s going on in the world, and to share and express what matters to them. Find us on Facebook.

Founded in 1925, Rheem is the only manufacturer in the world that produces heating, cooling, water heating, pool/spa heating and commercial refrigeration products. The EcoNet™ Smart Home System, developed by Rheem, is a smart technology that will efficiently manage 65 percent of a home’s energy consumption. EcoNet connects Rheem heating, cooling, and water heating systems, making it easy for homeowners to conveniently manage energy usage and monitor diagnostics and maintenance schedules. www.Rheem.com.

Russell has been outfitting athletes for generations, including the greatest uncelebrated athlete of all time – dads! Russell combines a brand legacy with Walmart’s unique ability to reach a broad consumer base to bring quality, technology-driven apparel to customers at a shocking value. Offering a range of performance collections from apparel, performance underwear, socks, and accessories to meet all your dadlete needs. Visit Walmart.com/Russell and use #Dadlete to follow the conversation.

Supporting Sponsors

Hero Clean introduces the first home cleaning products with world class cleaning technologies built to tackle guys’ unique sweat, stains and odors. Hero Clean Laundry Detergent and Odor Eliminator feature patented Odor Defeater™ to specifically target male sweat. Odor Eliminator is also armed with a probiotic microbe that attacks bacteria and its odor and prevents its return. Designed for men, but also for women who face the stains, dirt and odor unique to the guys in their lives. All products are multi-use with a clean, fresh guy friendly juniper-based scent. Hero Clean is committed to not only innovative products, but also to supporting an important cause. Every bottle of Hero Clean sold supports our veterans with donations to Iraq and Afghanistan Veterans of America (IAVA).

Founded in 2010, SmartyPants is all about simplifying health without sacrificing quality or deliciousness. Created by a group of concerned parents and leaders in health and wellness who knew everyone deserved premium nutrients at a fair price and in a tasty format they would stick with, SmartyPants never uses any synthetic colors or artificial flavors, sweeteners, or preservatives. All SmartyPants products are non-GMO and third party lab tested. For every bottle sold, the company makes a 1•for•1 matching nutrient grant to a child in need through its partnership with Vitamin Angels.

Friends of Dad

BabyBjörn is a Swedish family-owned business started by Björn and Lillemor Jakobson in 1961. Our business concept was at the time, and still is: to make day-to-day life easier for families by developing safe and innovative products of the highest quality. BabyBjörn is celebrating 55 years of developing products for families with young babies, always with both mom and dad in mind. The importance of bonding and the closeness of both parents to their baby has always been a fundamental concept at BabyBjörn. Most of us who work here are parents, too. We are inspired by the idea that we are making a difference and helping families with small children in their everyday routines. We are curious, constantly see new opportunities and never compromise on our core values: safety, quality and design.

Frank Adler (Chris Evans) is a single man raising a child prodigy – his spirited young niece Mary (Mckenna Grace) – in a coastal town in Florida. Frank’s plans for a normal school life for Mary are foiled when the seven-year-old’s mathematical abilities come to the attention of Frank’s formidable mother Evelyn (Lindsay Duncan) whose plans for her granddaughter threaten to separate Frank and Mary. Octavia Spencer plays Roberta, Frank and Mary’s landlady and best friend. Jenny Slate is Mary’s teacher, Bonnie, a young woman whose concern for her student develops into a connection with her uncle as well. See the trailer here.

Keeper Security is transforming the way families, businesses and individuals protect their passwords and sensitive digital assets to significantly reduce cyber theft. As the leading password manager and digital vault, Keeper helps millions of people substantially mitigate the risk of a data breach and increase online productivity. Keeper is SOC 2 Certified and utilizes best-in-class encryption to safeguard its customers. Keeper protects industry-leading companies including Sony, Chipotle, and The University of Alabama at Birmingham. Keeper partners with global OEMs and mobile operators to preload Keeper on smartphones and tablets. Learn more at https://keepersecurity.com.


Plum Organics® is the nation’s #1 organic baby food brand with a mission of providing little ones with the very best food from the very first bite. Recognized for unique, culinary-inspired recipes and a modern approach to family nutrition, Plum offers a complete line of premium, nutritious organic baby food, organic infant formula and toddler and kid snack products.

A brand by parents, for parents, Plum celebrates all the realities of parenting (the good, bad and the smelly!) through the #ParentingUnfiltered conversation. Learn more at www.plumorganics.com.

Additional Sponsors

At General Mills, we’re on a journey to make Big G cereals even better by making a delicious variety of cereals like Honey Nut Cheerios, Chex, Cocoa Puffs, Cinnamon Toast Crunch and others that you can feel great about choosing for you and your family. Our goal is to add more of what you love, like whole grain as the first ingredient in all Big G cereals, while working to remove the things you’re looking to avoid, like artificial flavors and colors from artificial sources. All the while, we continue to strive to be a company you’re proud to know and support.

fodada is a social enterprise clothing brand that looks to promote the role of great dads and its impact on children, partners and communities through free programs and collaborations. The companies vision is to change perspective, be a conversation starter and assists individual and companies to be part of the positive change. All though a simple piece of clothing. Today, fodada holds free programs in 14 countries as well as across the US. fodada leverages clothing (retail, group and corporate gear) to push the envelope. Making something simple do extraordinary things. Our corporate/group line provides businesses the ability to integrate CSR strategies at no additional cost and with a breadth of benefits. Corporate partners includes the likes of Zappos, GoPro, Thumbtack. Current program offering focused on father/child interactivity, empowerment and education/awareness.