Kia Triples Down On Dad Influencers

Doug French2017 Dad 2.0 Summit, Announcements, Speakers, Sponsor

We’re really grateful for the relationship we’ve built with Kia Motors America since they first joined us in San Francisco. From the start, they’ve been forthright investors in online influencers, and working with dads directly to include our stories prominently in their outreach. That’s why we’re very proud to have Kia back for a third consecutive year as a Dad 2.0 Summit Presenting Sponsor!

Next month, Kia is planning a huge build-out in San Diego to showcase their line of hybrid and electric vehicles: the Niro Hybrid, Optima Hybrid, Optima Plug-in Hybrid, and Soul EV. They’re looking specifically to add more dads to their influencer outreach program, which includes storytelling opportunities throughout the year. They’re building a strong track record of social responsibility, led by its continued enthusiastic support of the B.R.A.K.E.S. Teen Driving School. And once again, they’ll be transporting our attendees in style from San Diego International Airport to the Hyatt Regency La Jolla (watch this space for details, which we’ll announce closer to the event).

Our colleagues at Kia are like family, and when they shocked the world last June and became the first non-luxury car in 27 years to top the J.D. Power and Associates’ Initial Quality Survey, we celebrated right alongside them. They’ve become an integral part of our efforts, and we look forward to this next iteration of a relationship we hope lasts a very long time.